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High-Tech Software Tracks Customer Shopping Habits

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cpwilder View Drop Down
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Joined: Jan/09/2013
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    Posted: Mar/19/2013 at 10:53am
What store owner wouldn’t want to know the shopping habits and trends of his customers?  Well Prism Skylabs has developed new sophisticated technology that helps business owners get an idea of what’s hot and what’s not in their stores.

Is this invasion of privacy or good business sense?  Read more about Prism Skylabs Software
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McElwain Consulting View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote McElwain Consulting Quote  Post ReplyReply Direct Link To This Post Posted: Apr/09/2013 at 1:01pm
If I recall correctly, almost every retailer has been doing this for years.
 
Basically, when you swipe your card (or write a check, something other than cash), they keep a record of what products were bought under that information. In other words, they assign the transaction a specific ID and then every time you buy something they can track what else you've purchased.
 
How else do you think you receive coupons in the mail and email for stuff you regularly buy?
 
Despite your best efforts, someone is always watching - whether or not that is a good thing is another topic. Smile
Jeremy
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