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SMB Marketing: 10 Email Marketing Tips

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Ian MacCosley View Drop Down
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    Posted: Nov/13/2011 at 4:46pm

The days of sending a generic email to thousands of subscribers and seeing a great response rate are gone.  Successful SMB email marketing campaigns now require a strategic and informed marketing professional behind them.

A recent survey by Act-On Software, makers of a cloud-based marketing automation platform for the Fortune 5,000,000, of over 1,270 SMBs found that email is the most commonly used marketing vehicle for SMBs with 94% of respondents using it regularly. There’s no question that email marketing is one of the most frequently used marketing tactics for SMBs – but is it being used effectively? Review the 10 tips below to ensure that your email marketing campaigns are successful.

10 Ways to Amplify Your Email Ripple Effect

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steveboston View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote steveboston Quote  Post ReplyReply Direct Link To This Post Posted: Jan/11/2012 at 9:42am
In my view, you should concentrate on delivering your members something of value first before trying to advertise anything to them. This way they will get to start your e-mail in the first position. Keep delivering them messages with excellent articles, something that they would really really like to obtain, study, check out or pay attention. Then, after 5 messages of this form you should see your start amount getting greater.
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Iscari View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Iscari Quote  Post ReplyReply Direct Link To This Post Posted: Jan/11/2012 at 3:34pm
I think you missed the point completely on that Steve, if you have your great product, here are some email marketing tips.  Great products do not sell themselves.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote amuthanjrv Quote  Post ReplyReply Direct Link To This Post Posted: Apr/11/2012 at 2:48am
Email  marketing  is an extremely effective small business marketing strategy, but only if your customers actually open the mail. If you're lucky enough to have customers (current and prospective) read what you sent, you need to make sure the content is exciting and relevant.
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