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Rich Calling Service in the Clouds

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Ian MacCosley View Drop Down
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    Posted: Apr/19/2010 at 2:15pm

Integrates CRM, Intelligent Routing So SMB Users See History of Interactions With Callers

SAN FRANCISCO – April 19, 2010 —Ringio, a new company founded by a group of long-time SaaS and Telephony Executives, today launched a new service for small and mid-sized businesses that brings them a combination of CRM and telephony functionality that until now has been available only through call centers and enterprise-level telephony systems. 

Introduced at the Emerging Communications Conference & Awards (eComm 2010) here, Ringio's Rich Calling service presents calls together with their contextual details, either through the service's desktop client or through its mobile version, which also debuted today for Android-based smart phones. 

In studying the needs of SMBs closely, the Ringio team developed Rich Calling as a software as a service (SaaS) with an emphasis on affordability, ease of setup and elegance of presentation on users' screens – whether desktop or mobile devices. Ringio can be set up in minutes and works with users' current phones, including mobile devices, with no additional hardware or software required. 

"We define 'rich calling' as bringing a telephone call and relevant information about the caller together at the same time to enrich communication and information sharing, and – most important -- to accelerate speed-to-satisfaction," said Ringio Co-founder and Chairman Michael Zirngibl.

"By tapping into the cloud for customer data, we bring everything that's important about the caller to the top of your mind – in real time," he said. "As you take or make a call, you can draw upon the collective notes of everyone in your organization who has dealt with this person. This helps you to connect with customers much more efficiently, professionally and meaningfully than SMBs typically are able to do."

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